XR PRODUCER + CREATIVE TECHNOLOGIST

Bay Backner is an XR producer and creative technologist dedicated to a fundamental challenge: making digital connection profoundly human.

As Head Producer for the social virtual world, Decentraland, Bay designs large-scale immersive experiences, fusing art, music, and technology to connect global audiences in real time. A graduate of Oxford University (Physics), her technical expertise is underpinned by accreditations from institutions including The National Gallery of Art and the Smithsonian Institution. She also serves as Assistant Professor of Emerging Technology at Berklee Valencia, and previously founded MESHfair, the virtual art fair for 3D and metaverse creators.

Bay’s practice examines the roles of XR, web3, and gamification in shaping identity, community agency, and cultural participation. Recognized as one of the most influential voices in web3 gaming, her projects have been featured by Vogue, Vanity Fair, CNN, WIRED, and Dazed.


Note: XR, or Extended Reality, are technologies that blend the physical and virtual worlds. It includes virtual reality (VR), augmented reality (AR), mixed reality (MR) and the emerging field of spatial computing.

“Meet the anti-scroll model….Bay Backner.”
— Grazia Magazine

“Bay Backner is making waves in the digital art world.”
— Jing Daily

“A visionary in blockchain and art, Bay Backner leverages Web3 technology to drive creative collaboration and innovation within the decentralized ecosystem.“
— The Street