Bay Backner portrait headshot photo artist

Artist in fine art, metaverse installation & social technologies

Bay Backner is an artist working at the intersection of fine art, web3-metaverse and social technologies. She is co-founder of Vueltta, an international art collective producing immersive installations in the Decentraland metaverse. Bay also lectures in metaverse, DAOs and digital creativity, most recently at UPV Valencia. You can watch her NFT Show Europe 2022 presentation on four laws for metaverse creators here.

Between digital and physical worlds

The theme of digital identity vs sociocultural identity is central to Bay’s work. She mixes oil paint, AI and metaverse installations in order to pull cultural archetypes into an ‘exploratory space’ between physical and digital worlds. In her ongoing body of work on ‘the muse’, she paints real-life portraits of her ‘muses’ – women she has generated using AI technology – then disrupts their images through digital-physical interventions. Bay sees this as a way to disrupt her own relationship with the legacy muse-artist narrative.

Bay spent seven years studying the techniques of the Renaissance painters, above all their use of chiaroscuro. Her artworks begin classically, as oil on canvas, before they are developed into digital installations. In 2022 Bay was selected for NFT Liverpool, NFT Show Europe, ETH Barcelona and as a Megacube ‘Premium Artist’, showing with major names like XCOPY and ROBNESS. Bay is represented by galleries in London and Europe and has exhibited at London Fashion Week, New York Fashion Week and in Grazia magazine.

Decentralized technologies and NFTs

Bay has been active in decentralized technology since 2006. She produced the first conference on open source mobile software in Silicon Valley, and has led growth strategy for NFT platforms, DeFi ICOs and decentralized social enterprise. Bay recently produced the metaverse exhibition REFUGE which raised over $28000 for Ukraine, and was invited to speak on NFTs at The Financial Times Crypto Summit.

Bay creates and collects NFTs on the Tezos and Polygon chains. As a collector, she focuses on emerging women artists, and her own work was selected for the Women’s Museum’s genesis NFT collection. Bay holds a degree in Physics from Oxford University and is a Teach First alumna (2003).



“Meet the anti-scroll model….Bay Backner.”
— Grazia Magazine

“Bay has an uncommon affinity and flair with paint. Very impressive.”
— Peter Duggan, Author, Artoons