Bay interviewed by ‘bible of fashion’ WWD about Vueltta’s Vivienne Westwood metaverse installation

Bay was interviewed by Women’s Wear Daily reporter Adriana Lee about her work for Metaverse Fashion Week 2023. Bay introduced ‘Dear Vivienne’, the installation and game Bay is creating with art colletive Vueltta on the life and work of Vivienne Westwood.

‘Dear Vivienne’ is a thank you letter to the late Dame Vivienne Westwood for fifty years of fashion inspiration. It’s a tribute, immersive metaverse installation and code-breaking game. Through Dear Vivienne, Bay and Vueltta hope to introduce Vivienne’s work to a new audience. They also aim to highlight the connections between Vivienne’s legacy of ‘anti-fashion’ rebellion with the counter-cultural creativity of today’s digital worlds.

A preview of Floor 1 of Dear Vivienne, the Vivienne Westwood tribute installation and game.

“Part memorial, part gaming experience, the installation was created with the goal of encouraging people to learn more about the designer’s life and work, according to Bay Backner, Vueltta’s co-founder.” – WWD

Dear Vivienne opens at Metaverse Fashion Week on 28th March 2023. It will be featured alongside installations by brands including Adidas, Diesel, Tommy Hilfiger and Cristóbal Balenciaga.

Read the full Women’s Wear Daily article here.

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