Dazed Magazine recommends Bay’s latest installation with Vueltta

Dazed magazine journalist Daniel Rogers highlights his recommendations for Metaverse Fashion Week 2023. Bay’s work with Vueltta leads the list, alongside installations by Cristóbal Balenciaga, Diesel and The Institute of Digital Fashion.

“Billed as a “thank you letter for fifty years of fashion inspiration”, art collective Vueltta has engineered an immersive installation slash code-breaking game that will run throughout the four days of MVFW at the Genesis Plaza. Players will be tasked with decoding a cryptic while educating themselves on the late designer’s most iconic collections and campaigns. The aim is to connect Westwood’s spirit of rebellion to the counter-cultural creativity of artists working within the digital landscape. The whole thing will come to a climax on March 30 during the Dear Vivienne catwalk where people will be invited to walk in their most “anti-fashion” wearables.”

Read the full article here.

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